Our Insights
Predictive AI and Digital Commerce
by Dan Lichtenfeld, CEOIn today’s heavily customer-centric environment, providing relevant, personalized content is essential for engagement and conversion. The key to achieving that at scale is Responsive Retail. We use real-time analytics to transform data into immediate response and actions.
Learn MoreThe Digital Strategy Challenge
by Sherman Sall, Chief StrategistDeveloping a strategy requires your organization to assess the need, potential new business models, the role your customers will play in your success and your internal process constraints and requirements. Without a well defined strategic plan, your organization's efforts will only be about implementing technology and apps.
Learn MoreThe Customer Experience Challenge
by Sherman Sall, Chief StrategistThese days CEOs rank CX as one of their top priorities. Hitting the challenge head on not only keeps competitors at bay, it also creates significant value. Each percentage point uptick in customer satisfaction can increase revenues. Satisfaction and experience go hand-in-hand, or tap by tap, as you will.
Learn MoreThe Digital Product Challenge
by Sherman Sall, Chief StrategistThe Digital Me methodology acknowledges that the digital and physical are no longer separated. They have seamlessly merged into a single life journey. Our days are made up of countless moments and touchpoints where digital either intrudes, helps or provides clarification.
Learn MoreThe Data and Analytics Challenge
by Sherman Sall, Chief StrategistA recent McKinsey Global Institute survey that measures the state of big data showed most industries capturing between 10-40% of the business performance improvements they expected from big data. One of the main problems is embedding analytic insights into the organization.
Learn MoreThe Digital Market Challenge
by Sherman Sall, Chief StrategistImagine you’re the CEO of Kodak and someone in the marketing department tells you about this digital photography thing. You look into it and think, oh cool, that could be a great line of business for us. Let’s get on it and figure it out. Or you say, digital is not our business model, we sell film.
Learn MoreThe Benefits of Big Data for Digital Success
by Dan Lichtenfeld, CEOWrapping your hands around Big Data is one of the key success factors in generating results in digital. Collecting it and knowing what insights to glean from the mass of data is one of the valuable learning experiences in scaling a digital operation.
Learn MoreDigital Strategy Drives Revenue and Valuation
by Sherman Sall, Chief StrategistThe trend of digital transformation is really a mission to create more profitable and sustainable companies. We believe the way to do that is to create a strategy that embraces customer-centric thinking and marry that with your business goals.
Learn MoreBusiness Model Innovation and Digital Transformation
by Sherman Sall, Chief StrategistWith the proliferation of startups disrupting one industry after another, many well-established companies feel the threat of competitors with new business models. A 2015 PwC survey shows 54% of CEOs are concerned about new competitors and the same amount had begun to explore nontraditional markets themselves.
Learn MoreThe Two Speed Organization
by Dan Lichtenfeld, CEOInnovative startups that emerged from the “digital swamp” have created organizations based on delivering optimized customer experiences to the market. All organizational processes revolve around providing immediate access to information, products and services so customers can easily make a purchase or perform other conversion goals.
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