About Us The Ideo digital Story

About Us

Our Mission

Big data, user experience design, social media, hyper-connectivity and other digital forces have radically altered the relationship consumers have with brands. Digital transformation is improving customer service, business management, market growth, retention and engagement.

Ideo digital was established in Tel Aviv in 2009 to design and implement large scale digital solutions for leading organizations in health, retail, insurance and banking. Today we have grown into digital transformation consultancy with a single mission for our clients; to make fundamental improvements in business performance with our integrated digital solutions.

The focus of our Digital Transformation service is enhancing our client’s relevance in the market. We do that by providing the strategy and analytical context that allows business leaders to make data-driven optimizations and solve their most pressing challenges. From the initial consultation, to the creation of strategy, product and go-to-market, our systems are built to perform.

Israel Startup DNA

When you're looking for brains, for energy, for integrity, Israel is the only stop you need to make...Warren Buffet

Ideo digital is created from the same stuff that makes Israel the world’s startup capital-exceptional, talented people. We are a group of dedicated professionals who have built and exited digital startups. We know what it takes to ideate, innovate, deliver solutions and create valuable market share. We have been on the cutting edge of technology and commerce from the birth of the internet, creating value for investors, clients and consumers. We love to challenge our team with impromptu hackathons, startup grinds and crazy deadlines. Welcome to the Silicon Wadi.

Dan Lichtenfeld

Founder and CEO 

Founder and CEO at IdeoDigital fast-growing mobile solutions provider working with leading banks, credit card issuers and health service providers on incorporating mobile into their multi-channel strategy.
Highly experienced business technology strategist with unique experience in multi-channel banking architecture and mobile banking and payments.
Accomplished CTO with a unique mix of business, marketing and technology skills which come together to drive success.


Yossi Assa

Managing Partner at IdeoDigital

 With 25 years of experience in the software industry, and an early start of my digital path - already at year 2000, I have decided to Join Ideo-digital, and am proud to be part of the leading end-to-end digital transformation company in Israel, integrating customer experience with line of businesses in leading enterprises.

Contact Us

Contact Information

Ha-Shlosa st 2, Tel Aviv, Isreal