In today’s explosion of channels and points of engagement, being truly omnichannel is more challenging than ever.
The amount of technologies, skills sets and interfaces that must be tackled are tremendous. Twitter, facebook, messenger, snapchat, smart watches, phones, tablets, retail locations, online stores, amazon and more. Ominchannel = overwhelming. We wrangle the complexity.
Omnichannel is a simple way of saying something very old, “the customer always comes first.” Today customers want to engage with your product or service in the way that best serves them and at the time which they prefer. In digital that means providing access to your brand or service on any device, in all channels and touchpoints.
Customer Centricity
Being continuously available with the full knowledge of your customers history and preferences at every point of access is the key to maximizing results from your digital presence. Think of “omni” as in “omniscient”.
Know everything you can, all the time, in order to provide a completely seamless user experience across brands, formats and devices.